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DNS Prefetch: Speeding Up Your WordPress Load Times In 2024

April 22, 2023 | By David Selden-Treiman | Filed in: Website Speed.


DNS prefetching is a technique that speeds up the loading of external resources on a website by pre-resolving domain names before they are actually needed. This process reduces latency and contributes to faster page load times, resulting in a smoother browsing experience for users.


You may be wondering, what exactly is DNS prefetching, and how does it relate to your WordPress website? Well, let’s break it down.

DNS, or Domain Name System, is the process that translates human-readable website addresses, like, into IP addresses that computers use to find each other on the internet. When you enter a URL into your browser, there’s a bit of a delay as your browser goes through the DNS resolution process to fetch the IP address. This is where DNS prefetching comes in handy.

DNS prefetching speeds up the process of fetching resources from external domains.

Imagine you’re visiting a WordPress website that uses Google Fonts, a YouTube video embed, and some social media sharing buttons. Each of these external resources requires a separate DNS lookup, which can add up and slow down your website’s load times.

By prefetching the DNS, your browser can resolve these domain names before you even click on a link or scroll down the page, resulting in a faster and smoother browsing experience.

Now, think about how important fast load times are for your website. It’s no secret that online users have short attention spans, and if your website takes too long to load, they might just click away and go to a competitor’s site. Moreover, search engines like Google use page load times as a ranking factor, meaning that a slow-loading site could negatively impact your visibility in search results. Implementing DNS prefetching in your WordPress site can help speed up your load times, improving both user experience and search engine rankings.

The Role of DNS in Website Loading Times

The Process of DNS Resolution

To better understand how DNS prefetching can help speed up your WordPress site, it’s essential to grasp the role of DNS in website loading times. When you enter a URL in your browser, it sends a DNS query to find the IP address associated with that domain name. This process, called DNS resolution, consists of several steps, including DNS lookup and IP address retrieval.

For instance, if your website uses resources from multiple external domains, such as Google Fonts and embedded YouTube videos, your browser has to perform DNS lookups for each of these domains, which can add to the overall loading time.

Factors Affecting DNS Resolution Time

There are a couple of factors that can impact the time it takes for DNS resolution. One of these is network latency, which is the delay in data transmission over the network. Latency can be affected by various factors, including the physical distance between the user and the DNS server, network congestion, and the quality of the user’s internet connection.

Another factor that can influence DNS resolution time is the performance of the DNS server itself. If the server is slow or overloaded, it may take longer to respond to DNS queries, resulting in slower load times for your website.

Understanding DNS Prefetching

How DNS Prefetching Works

Now that you know the role of DNS in website loading times, let’s dive into how DNS prefetching works.

Your browser plays a significant role in DNS prefetching. When you visit a website, your browser scans the HTML code and detects the external resources the site uses, like images, scripts, and stylesheets. Instead of waiting for the user to click on a link or scroll to a section with an embedded resource, the browser pre-emptively starts the DNS resolution process for those resources’ domains.

This means that by the time you actually interact with the content, the browser has already resolved the domain names and can quickly load the resources, resulting in a faster browsing experience.

Benefits of DNS Prefetching

There are two main benefits to using DNS prefetching on your WordPress site.

First, it reduces latency by pre-resolving domain names before the user interacts with the content. For example, if you have a YouTube video embedded halfway down your page, the browser will resolve the domain name and be prepared to load the video as soon as the user scrolls to that section.

This leads to the second benefit: faster page load times. By resolving domain names early, your browser can quickly load external resources, which in turn speeds up your site’s overall loading time.

Faster load times not only improve user experience but can also positively impact your search engine rankings, making DNS prefetching an essential technique for optimizing your WordPress site’s performance.

Implementing DNS Prefetching in WordPress

Manual Implementation of DNS Prefetching

If you want to implement DNS prefetching on your WordPress site, there are a few different methods you can use. One way is to add DNS prefetching links manually to your site’s header. Here’s how:

To add DNS prefetching links, you’ll need to edit your site’s header.php file or add the code to the appropriate section using a child theme. Insert the following line of code for each domain you want to prefetch:

<link rel="dns-prefetch" href="//">

Make sure to replace “” with the actual domain you want to prefetch.

Identifying External Domains

Before adding DNS prefetching links, you need to identify the external domains your site uses. These could include Google Fonts, CDNs, social media platforms, and embedded content providers like YouTube or Vimeo. Remember to prioritize essential domains that have the most significant impact on your site’s loading times.

Third-Party Services

Lastly, you can take advantage of third-party services like Content Delivery Networks (CDNs) and managed WordPress hosting providers to improve your site’s performance, including DNS prefetching.

Content Delivery Networks (CDNs)

CDNs work by distributing your site’s content across multiple servers worldwide, which can help speed up the DNS resolution process by connecting users to a server that’s geographically closer to them. Many CDNs offer built-in DNS prefetching capabilities or can be easily integrated with WordPress plugins that support DNS prefetching.

Managed WordPress Hosting Providers

Some managed WordPress hosting providers include performance optimization features as part of their hosting packages. These providers may offer DNS prefetching as a built-in feature or in conjunction with other performance-enhancing tools. Check with your hosting provider to see if they support DNS prefetching and how to enable it for your site.

Best Practices for DNS Prefetching

To make the most of DNS prefetching on your WordPress site, it’s essential to follow some best practices. These guidelines will help you optimize the prefetching process for maximum performance improvement.

Prioritizing Essential Domains

When implementing DNS prefetching, focus on the most critical external domains that have the most significant impact on your site’s loading times. These might include content delivery networks, embedded media providers, or commonly used third-party scripts. By prioritizing essential domains, you’ll ensure that your site is optimized for the fastest possible loading times.

As you update your site’s content and add new external resources, it’s essential to keep your prefetching links up to date. Regularly review your site’s resources and ensure that you’re prefetching the most relevant domains. This practice will ensure that your prefetching remains effective and continues to contribute to a faster-loading site.

Monitoring Website Performance

To gauge the effectiveness of DNS prefetching, it’s essential to monitor your website’s performance regularly. Use performance monitoring tools like Google PageSpeed Insights, GTmetrix, or Pingdom to track your site’s load times and identify areas where further optimization may be needed. By keeping an eye on your site’s performance, you can make data-driven decisions on how to improve it further.

Avoiding Excessive Prefetching

While DNS prefetching can improve your site’s load times, it’s crucial not to overdo it. Prefetching too many domains can lead to browser overhead and even slow down your site. Stick to prefetching only the most important external domains and avoid prefetching resources that are not commonly used or have little impact on your site’s performance.

By following these best practices for DNS prefetching, you’ll be better equipped to optimize your WordPress site’s performance and deliver a faster, more enjoyable experience for your users. This, in turn, can lead to higher search engine rankings, increased user engagement, and a more successful website overall.

Potential Issues and Limitations of DNS Prefetching

While DNS prefetching can be an effective technique for improving your WordPress site’s loading times, it’s important to be aware of some potential issues and limitations. By understanding these challenges, you can make better decisions about implementing DNS prefetching on your site.

Browser Compatibility

One potential issue with DNS prefetching is browser compatibility. While most modern browsers, like Chrome, Firefox, and Safari, support DNS prefetching, some older browsers may not. As a result, users with older browsers might not experience the performance improvements that DNS prefetching offers. It’s essential to consider your target audience and their browser usage habits when deciding whether to implement DNS prefetching.

Privacy Concerns

DNS prefetching can also raise privacy concerns for some users. Because prefetching involves pre-resolving domain names before the user interacts with a page element, it’s possible that the browser might resolve domains for content that the user never actually views. In some cases, this could be seen as a privacy issue. However, the performance benefits of DNS prefetching often outweigh these concerns, and most users are unlikely to be significantly impacted by this aspect of prefetching.

Inefficient Prefetching

In some cases, DNS prefetching might not be as efficient as you’d hope. For example, if your site uses a large number of external resources from various domains, prefetching all of them could actually slow down your site by creating unnecessary overhead for the browser. To avoid this issue, it’s crucial to prioritize the most important domains for prefetching and avoid prefetching too many resources.


As we’ve explored throughout this guide, DNS prefetching can be a powerful tool for speeding up your WordPress site’s loading times. By pre-resolving domain names, DNS prefetching reduces latency and allows your site to load external resources more quickly. This leads to an improved user experience and can even boost your search engine rankings, making DNS prefetching an essential technique for optimizing your site’s performance.

Given the numerous benefits of DNS prefetching, it’s worth considering implementing this technique on your WordPress site. Whether you choose to do so manually, using plugins, or through third-party services like CDNs or managed hosting providers, DNS prefetching can have a meaningful impact on your site’s load times. Just remember to follow best practices, prioritize essential domains, and monitor your site’s performance to ensure you’re making the most of DNS prefetching.

With the right approach, DNS prefetching can contribute to a faster, more successful WordPress site that both users and search engines will love.

David Selden-Treiman, Director of Operations at Potent Pages.

David Selden-Treiman is Director of Operations and a project manager at Potent Pages. He specializes in custom web crawler development, website optimization, server management, web application development, and custom programming. Working at Potent Pages since 2012 and programming since 2003, David has extensive expertise solving problems using programming for dozens of clients. He also has extensive experience managing and optimizing servers, managing dozens of servers for both Potent Pages and other clients.


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