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Maximizing Your WordPress Site’s Speed

January 26, 2023 | By David Selden-Treiman | Filed in: hosting, Hosting Speed, WordPress.

The TL-DR

This guide provides a step-by-step approach to maximizing the performance of your WordPress website. Tips include optimizing images, using caching, reducing HTTP requests, optimizing databases, server optimization and monitoring the website, all aimed at improving speed and providing a better user experience.

Introduction

Website speed is a crucial aspect of any online business or personal website. Slow loading times can greatly affect user experience and can even lead to a decrease in search engine rankings.

In order to ensure that your WordPress website is running at its optimal performance, it is important to regularly optimize and maintain it. This guide will provide a step-by-step approach to maximizing WordPress performance, including tips on:

  • Optimizing images
  • Minifying code
  • Server optimization
  • Caching
  • Content delivery networks
  • Optimizing databases
  • Reducing HTTP requests

By implementing these tips, you will be able to improve your website’s speed and provide a better user experience for your visitors. Installing some comprehensive speed optimization plugins can speed up your WordPress site too.

Optimizing Images

Large image files can greatly slow down a website. Optimizing images can greatly improve website speed by reducing file size and dimensions.

There are several ways to optimize images for a WordPress website. One popular method is to use a plugin like WP Smush, which automatically compresses images upon upload. This plugin also have an option to optimize images that are already uploaded to the website, this feature can be found under Media Library. Furthermore, it has an option to optimize images in bulk, this can save a lot of time and optimization process.

Alternatively, you can manually optimize images by reducing file size and dimensions using image editing software such as Adobe Photoshop, GIMP or other free image editors. When optimizing images manually, it’s important to keep the image quality in mind, as reducing image size too much can result in poor quality images.

It’s important to also use the proper file type for your images. JPEG is best for photographs because of its good compression and high quality images. PNG is best for graphics with transparent backgrounds because of its lossless compression. In addition, PNG format also supports transparency which is great for creating transparent backgrounds or logos.

Minifying Code

Excess code, such as white space, comments, and unused functions, can slow down a website. Minifying code can improve website speed by removing unnecessary code and making the website load faster.

There are several ways to minify code for a WordPress website. One popular method is to use a plugin like Autoptimize, which automatically minifies code upon upload. This plugin can minify HTML, CSS, and JavaScript files, and also have options to minify inline CSS and JS. Additionally, it also have an option to combine CSS and JS files together, which can reduce the number of HTTP requests and improve website speed.

Alternatively, you can manually minify code by removing unnecessary code such as white space, comments, and unused functions. This can be done using a code editor like Sublime Text or Atom, both provide minifying function as a plugin.

It’s important to test the website after minifying code to ensure proper functionality. Minifying code can cause errors if not done correctly, so be sure to check your website for any issues before making it live.

For example, the website layout may break or certain elements may not function properly. It’s recommended to make a backup of the website before minifying code, this way if anything goes wrong, you can always roll back to the previous version.

Server Optimization

The server environment can greatly affect website speed. Server optimization can improve website speed by adjusting server settings and monitoring resources whether you’re on shared hosting or managed hosting.

There are several ways to optimize a server for a WordPress website. One popular method is to adjust PHP settings, such as increasing the memory limit and max execution time. Another method is to configure opcode caching, such as using APC, OpCache, or similar caching tools, which can greatly improve PHP performance.

Using a server-side caching plugin like Varnish Cache or Memcached can also improve website speed by caching frequently accessed pages. These caching options can be integrated with the website, which can speed up the process of loading the pages and reduce the load on the server.

It’s important to monitor server resources, such as CPU usage, memory and network traffic, and optimize them accordingly. Regularly monitoring the server and making adjustments can ensure that the server is running at its optimal performance and that your website is loading quickly.

Furthermore, using monitoring tools like Munin, Nagios, Prometheus, Grafana or similar can help you to track the server’s performance and resources usage in real-time, which can help you to take the necessary actions quickly.

Caching

Caching can greatly improve website speed by storing frequently accessed information for faster retrieval. Implementing caching can help to reduce server load and speed up page loading times.

There are several ways to implement caching for a WordPress website. One popular method is to use a plugin like W3 Total Cache or WP Super Cache, which can cache pages, posts, and database queries.

These plugins also provide features like minifying HTML, CSS and JS, and also have options for browser caching and GZIP compression.

Another method is to use a caching service like Cloudflare, which can cache website content and deliver it from servers closer to the user. Cloudflare also provides additional features such as DDoS protection, content optimization, and SSL encryption.

It’s important to understand the difference between server-side caching and browser caching. Server-side caching stores a copy of the website on the server to be retrieved quickly, while browser caching stores a copy of the website in the user’s browser for faster loading times. The latter can be enabled through browser caching headers or caching plugins.

By implementing caching, you can improve website speed and provide a better user experience for your visitors. Additionally, it’s recommended to regularly clear the cache to ensure that the website is loading the latest version of the website.

Content Delivery Networks (CDN)

A Content Delivery Network (CDN) can greatly improve website speed by delivering website content from servers closest to the user. Implementing a CDN can help to reduce server load and speed up page loading times.

There are several ways to implement a CDN for a WordPress website. One popular method is to use a service like Cloudflare, which can deliver website content from servers closest to the user. Cloudflare can also provide additional features like DDoS protection and SSL encryption. Another method is to use a plugin like CDN Enabler, which can integrate with a CDN service like MaxCDN, Amazon CloudFront, or Akamai. These CDN providers have their own set of features, and you can choose the one that fits your needs the most.

When implementing a CDN, it’s important to keep in mind that your website will have a different URL, and it’s necessary to update all links on the website to point to the CDN URL. Additionally, you have to make sure that the CDN is configured correctly and that all the necessary files are being served through the CDN.

By implementing a CDN, you can improve website speed and provide a better user experience for your visitors. Additionally, it’s recommended to regularly test the website to ensure that the CDN is functioning properly and that the website is loading quickly. Furthermore, using a monitoring tool like Google Analytics, GTMetrix, or Pingdom can help you to track the website’s performance and identify any issues related to the CDN implementation.

Optimizing MySQL Databases

An optimized database can greatly improve website speed by reducing the time it takes to retrieve data from the database. Optimizing a database can help to reduce server load and speed up page loading times.

The WordPress database is based on MySQL and it’s important to keep it optimized to ensure that the website is running at its optimal performance. There are several ways to optimize a database for a WordPress website. One popular method is to use a plugin like WP-Optimize, which can optimize and clean the database by removing unnecessary data such as post revisions, trashed posts, and spammed comments.

Additionally, you can run MySQL optimization queries directly on the database to defragment the tables and free up space, which can improve the performance of the website.

Another method is to use the Optimize Database after Deleting Revisions plugin, which can automatically optimize the database after deleting revisions. This plugin can help to keep the database optimized by removing unnecessary data and defragmenting the tables.

It’s important to regularly optimize the database to ensure that the website is running at its optimal performance. Additionally, it’s recommended to make a backup of the database before optimizing it, in case something goes wrong.

By optimizing the database, you can improve website speed and provide a better user experience for your visitors.

Reducing HTTP Requests

Reducing the number of HTTP requests can greatly improve website speed by reducing the time it takes for the browser to load the website. Reducing HTTP requests can help to reduce server load and speed up page loading times.

There are several ways to reduce HTTP requests for a WordPress website. One popular method is to use a plugin like Autoptimize, which can combine and minify CSS and JavaScript files to reduce the number of requests. Additionally, you can use a plugin like Async JavaScript to asynchronously load Javascript files, which can reduce the number of requests as well.

Another method is to use a plugin like Smush, which can optimize and compress images to reduce file size and the number of requests. This plugin can also help to reduce the size of the images without losing quality, which is an important aspect to take into consideration.

It’s important to understand that reducing the number of HTTP requests can also reduce the amount of data that needs to be loaded, which can also improve website speed. Furthermore, you can use a tool like Google PageSpeed Insights to analyze your website and identify the number of requests and how to optimize them.

By reducing HTTP requests, you can improve website speed and provide a better user experience for your visitors. Additionally, it’s recommended to regularly test the website to ensure that the number of requests is being reduced and that the website is loading quickly.

Conclusion

In conclusion, maximizing WordPress performance is a crucial step in providing a great user experience for your visitors and keeping them engaged on your website.

By following the steps outlined in this guide, including optimizing images, using caching and content delivery networks, and reducing HTTP requests, you can greatly improve the speed and performance of your website. Additionally, by optimizing databases, server optimization and monitoring the website, you can ensure that your website is running at its best and that any issues are addressed quickly.

Remember to regularly test and monitor your website, and make adjustments as needed to ensure that it is running at optimal performance.

Looking to Optimize Your WordPress Website?

If you need some help optimizing the performance of your WordPress website, we’d be happy to help. Send us a message using the form below and let’s get started!

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    David Selden-Treiman, Director of Operations at Potent Pages.

    David Selden-Treiman is Director of Operations and a project manager at Potent Pages. He specializes in custom web crawler development, website optimization, server management, web application development, and custom programming. Working at Potent Pages since 2012 and programming since 2003, David has extensive expertise solving problems using programming for dozens of clients. He also has extensive experience managing and optimizing servers, managing dozens of servers for both Potent Pages and other clients.


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    What Is The Best Web Hosting Provider?

    Finding the best web hosting provider for your needs is an important step in optimizing your website. There's a lot to consider. Here are our basic recommendations:

    Simple Websites

    For simple websites, you have a lot of options. Most web hosts will do acceptably for a simple small-business website or blog.

    That said, we recommend avoiding website builders so that you maintain control of your website.

    VPS Hosting

    If you just need a simple VPS, most providers will work well. Different providers have different downtimes, but the big differentiators are cost.

    Providers like AWS and Google Cloud tend to be much more expensive than more specialized providers.

    We recommend Digital Ocean and Hetzner if you're looking for a good VPS provider at a good price (it's what we use.)

    High Performance Hosting

    If you're looking for high performance web hosting, you're going to need something more specialized.

    You can't just expect a simple cPanel host to give you what you'll need. You need a custom configuration.

    Generally, you'll need either a managed host, or you'll need to get your servers configured with custom configurations.

    If you're looking for a high performance hosting provider, we offer hosting designed for high-availability and high-traffic.

    WordPress Hosting

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    There are many considerations when getting a WordPress hosting provider. Focus on the performance needs of your website.

    WordPress Hosting Setup

    When setting up your WordPress hosting, or switching hosts, there are a number of steps to complete. These include:

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    Make sure to also back-up your site. It's absolutely essential, and ideally use an off-site backup provider that's different from your hosting provider.

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    DNS

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    The records you need will depend on what you're doing; WordPress sites require different records than mail servers, for example.

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