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The Top 6 Industries Benefiting from Custom Web Crawlers

November 5, 2023 | By David Selden-Treiman | Filed in: web-crawler-development.


Web crawlers offer tailored advantages across different industries — streamlining e-commerce, sharpening advertising strategies, advancing real estate market analysis, enhancing financial insight, optimizing travel deals, and invigorating media content creation.


IndustryUses of Web Crawlers
E-commerce– Price monitoring and comparison
– Tracking consumer reviews and feedback
– Inventory management
– Optimizing search engine visibility
– Monitoring competitor promotions and sales strategies
Advertising– Gathering consumer behavior data for targeted campaigns
– Competitive analysis
– Real-time ad optimization
– Price tracking for advertising slots
– Identifying and assessing influencer partnerships
– Ensuring brand safety and compliance
Real Estate– Aggregating property listings from various sources
– Analyzing market trends and pricing
– Monitoring neighborhood statistics and demographic data
– Tracking historical property values
– Identifying potential investment opportunities
Finance– Monitoring stock market trends
– Tracking global economic indicators
– Analyzing financial news and reports
– Compliance monitoring
– Sentiment analysis regarding investments
– Detecting fraudulent schemes and activities
Travel– Comparative data on pricing and availability for flights and accommodations
– Personalization of travel experiences based on consumer preferences
– Seasonal trend analysis
– Enhancing guest experiences through feedback analysis
– Dynamic pricing and inventory management
Media– Understanding audience preferences and trends
– Tracking box office and streaming success
– Marketing campaign analysis and optimization
– Sentiment analysis of public figures and productions
– Content strategy development based on trend analysis
– Rights monitoring and IP protection
Industries and How Web Crawlers are Used

Introduction to Web Crawlers

Welcome to the fascinating world of web crawlers! These digital explorers, sometimes known as spiders or bots, are the unsung heroes of the internet. Imagine them as little virtual robots that scurry across the vastness of the World Wide Web, collecting droplets of information from various websites. They work tirelessly, indexing pages for search engines, gathering data for researchers, and helping businesses stay competitive.

What Are Web Crawlers?

Web crawlers are automated scripts or programs designed to navigate the internet methodically and automatically. They start from a seed page and follow links to other pages, creating a map of connections and content. It’s like mapping an unknown city, not by walking its streets, but by tracing the paths from one location to another and noting every detail along the way.

For example, search engines like Google deploy web crawlers to discover updated content on the web, such as new websites or pages, changes to existing sites, and dead links. This is how they can provide us with up-to-date search results so efficiently.

Why Are Custom Web Crawlers Important?

While standard web crawlers are great at collecting a vast range of data, custom web crawlers are the answer when businesses need specific, targeted data. These customized versions are tailored to a particular industry’s or company’s needs, ensuring that the collected data is relevant and valuable.

Let’s say you run an online bookstore. A custom crawler can help you monitor book prices across different platforms, check stock availability, and even watch for new releases in real-time. This information can be a game-changer, allowing you to adjust prices, manage inventory, and stay ahead of the competition.

The Versatility of Custom Web Crawlers

Custom web crawlers are incredibly versatile. They can be designed to:

  • Monitor Changes: They can watch for changes in content or pricing, alerting businesses to any updates they need to know about.
  • Gather Specific Data: From extracting particular product details to scraping weather forecasts, these crawlers can fetch all sorts of data.
  • Perform Analysis: By gathering specific datasets, crawlers enable companies to perform targeted analysis, like sentiment analysis on customer reviews.

A Tool for Efficiency and Competitiveness

In a digital age where data is king, custom web crawlers are the trusty steeds that help businesses keep pace in the race. They reduce the need for manual data entry, minimize errors, and save countless hours that can be better spent on analysis and strategy.

In the following sections, we’ll dive into the top industries that reap the benefits of custom web crawlers. Whether it’s the dynamic world of e-commerce, the ever-changing listings in real estate, or the fluctuating trends in finance, travel, and entertainment, custom web crawlers are there, ensuring that businesses don’t just survive but thrive by making informed decisions based on timely and accurate data.

Stay tuned as we explore each industry in more detail and uncover the secret superpowers of custom web crawlers that make them indispensable tools in the digital era!

E-commerce and Retail: Custom Crawlers at Work

Colorful illustration of a retail store. Retail stores can benefit from web crawler development.

In the bustling world of e-commerce and retail, the landscape is constantly changing. Prices fluctuate, new products launch, and trends come and go at the blink of an eye. This is where custom web crawlers come into play, serving as the digital scouts for businesses, giving them the insight they need to stay ahead of the curve.

Keeping Tabs on the Competition

Imagine you’re an online retailer. Your competitors aren’t just the shops down the street; they’re spread across the globe, and there are many of them! A custom web crawler can be your eyes and ears in this vast marketplace. It can track competitor pricing for similar products, alerting you when prices drop or new discounts are offered. For instance, if you’re selling athletic shoes, your crawler can monitor specific models across various sites, ensuring your deals are always competitive.

The Art of Assortment

Knowing what products to stock is as much an art as it is a science. Custom crawlers help retailers refine this art by analyzing product assortments across different e-commerce platforms. They can identify which items are best-sellers and which are gathering virtual dust.

Sentiment Analysis: Understanding the Customer

The voice of the customer has never been louder, and with custom web crawlers, it’s also clearer. These crawlers can sift through countless reviews and feedback across the web to conduct sentiment analysis. Are customers raving about the ergonomic design of a new gaming mouse? Or are they disappointed with the latest update to a popular software? Crawlers help you catch these sentiments in real-time, allowing you to react promptly.

Price Optimization: The Right Price at the Right Time

Custom web crawlers don’t just monitor prices; they provide the data necessary for dynamic pricing strategies. By analyzing how prices change in relation to demand, time of day, or promotional activities, retailers can optimize their pricing. For instance, during the holiday season, a crawler might notice that certain toys are consistently priced lower in the evenings, suggesting a pattern that you could potentially adopt.

Stock Level Surveillance: Avoiding Empty Shelves

Nothing disappoints a customer more than finding out an item is out of stock. Custom web crawlers can help you monitor your own inventory levels by comparing them with demand signals gathered online. They can even predict when you’ll need to reorder, based on how quickly items are flying off the virtual shelves elsewhere.

Tailoring Solutions for a Dynamic Market

Developing custom web crawlers for e-commerce and retail requires an understanding of the market’s dynamics and the agility to adapt to its pace. These digital tools must be robust enough to handle large volumes of data and sensitive enough to detect subtle shifts in consumer behavior and market trends.

As we peel back the layers of the e-commerce and retail sectors, it becomes clear that custom web crawlers are not just useful; they are essential. They empower businesses to make data-driven decisions swiftly and accurately, ensuring that the wheels of commerce keep turning smoothly in a digital-led world. So, if you’re in the business of selling, investing in custom web crawling technology might just be the smartest move you can make.

Advertising Industry: Navigating the Digital Marketplace with Web Crawlers

The advertising industry can benefit greatly from web crawler development.

In the vibrant landscape of advertising, staying ahead of trends and understanding consumer behavior is the difference between a campaign that soars and one that sinks. Custom web crawlers are the behind-the-scenes heroes in this narrative, providing the data-driven insights that fuel creative and effective advertising strategies.

Crafting Targeted Campaigns

In the pursuit of capturing attention in a saturated digital world, custom web crawlers help advertisers tailor their campaigns to the minutest detail. By collecting data on consumer behaviors, trending topics, and engagement patterns across various platforms, advertisers can create campaigns that resonate with their target audience.

For instance, a web crawler can uncover that eco-friendly products are gaining traction on social media among 18 to 34-year-olds. An advertising agency can use this information to design a campaign for a new sustainable brand, ensuring that the messaging aligns with the values and interests of this demographic.

Competitive Analysis on Steroids

Understanding what your competitors are doing is fundamental in crafting a campaign that stands out. Custom web crawlers can track competitors’ ad placements, keyword usage, and social media strategies, providing a clear view of the competitive landscape. This intel can help advertisers find gaps in competitors’ strategies or inspire innovative approaches to their own campaigns.

Real-Time Ad Optimization

The best advertisements are nimble, adapting to the market and audience response in real time. Custom web crawlers can monitor campaign performance metrics across different channels, allowing advertisers to tweak their ads for maximum effectiveness. If a particular ad is performing well on Instagram but not on Twitter, the crawler can signal the need for a platform-specific adjustment.

Price Tracking for Advertising Slots

Securing ad slots is part of the battle, and pricing can fluctuate based on demand. Web crawlers can track the pricing of ad slots in real time, alerting advertisers when a sought-after spot becomes available at a cost-effective price. This ensures that businesses can make the most of their advertising budgets and are never outbid unnoticed.

Influencer Partnerships that Pay Off

Influencer marketing is a massive part of modern advertising. Web crawlers can analyze data to identify influencers whose followers best match the target audience for a campaign. Moreover, they can assess the performance of influencer partnerships, tracking engagement rates and ROI to ensure that these relationships are fruitful.

Compliance and Brand Safety

In an age where brand reputation can be made or broken in a tweet, ensuring that advertisements appear in safe and appropriate contexts is critical. Web crawlers can aid in monitoring the web for brand mentions and ad placements, ensuring that a company’s advertisements don’t appear alongside questionable content, which can damage brand integrity.

The advertising industry is a dynamic and fast-paced world where relevance and engagement are currencies of their own. Custom web crawlers are the diligent data miners, uncovering the nuggets of insight that allow advertisers to craft campaigns with precision, creativity, and effectiveness. As agents of innovation in a data-driven age, web crawlers help ensure that when a message goes out into the world, it lands with impact and resonance.

Real Estate: Harnessing Data with Custom Crawlers

Colorful illustration of a house. The real estate industry can see large returns on web crawler investments.

Dive into the real estate industry, and you’ll find a gold mine of data waiting to be unearthed. Custom web crawlers are the perfect tools for the job, sifting through the mountains of online listings, trends, and market data to bring valuable insights to realtors, investors, and homebuyers.

A Panoramic View of Property Listings

Think of a custom web crawler as your personal real estate assistant, tirelessly scanning through various listing sites and compiling all the data you need. Whether you’re a buyer looking for a cozy two-bedroom home with a view or a realtor keeping an eye on new properties entering the market, these crawlers ensure you miss nothing. They can be programmed to look for specific criteria—like location, price, or property type—and deliver a curated list of opportunities directly to you.

For example, a real estate company could use a crawler to maintain a comprehensive database of all available properties in a city, automatically updated in real time as new listings pop up and others are taken off the market.

The real estate market can be as unpredictable as the weather, but custom web crawlers can act like seasoned meteorologists, spotting patterns and predicting storms. By analyzing historical data and current listings, crawlers can help professionals understand if a neighborhood is becoming the next hot spot or if the market is cooling down.

Imagine a developer looking to invest in new constructions. By using a custom crawler to analyze market trends, such as the rise in demand for green living spaces, they can make data-driven decisions about their next project.

Investment Scouting with Precision

For investors, the right information at the right time can make a world of difference. Custom web crawlers can pinpoint investment opportunities by comparing property prices, rental yields, and market saturation in different areas. They can even alert you when a property matching your investment criteria hits the market or when there’s a significant shift in neighborhood demographics.

Custom Crawlers as Negotiation Aids

Entering into negotiations with a treasure trove of data at your fingertips gives you a significant advantage. Custom web crawlers can provide real estate professionals with up-to-date information on how long a property has been on the market, any price changes, and comparable sales in the area, arming them with the facts they need to negotiate the best deal.

In real estate, staying on the right side of regulations is just as important as closing the deal. Custom web crawlers can help by tracking changes in zoning laws, building codes, and compliance standards, ensuring that professionals are always informed and up-to-date with the legal aspects of real estate.

In summary, custom web crawlers in real estate are like having a high-powered magnifying glass that brings the fine details of the market into clear focus. They are essential for anyone looking to gain a competitive edge in a market that relies on timely, accurate information. As we continue to explore the innovative ways industries benefit from web crawlers, it’s evident that in the world of real estate, they are not just a luxury—they are a necessity.

Finance and Investment: Investing Carefully in Markets with Web Crawlers

Financial analysts, hedge funds, and other members in the financial industry can see massive retuns with custom web crawler development.

Welcome to the high-stakes world of finance and investment, where the difference between profit and loss can hinge on having the right information at the right time. Custom web crawlers are the savvy investor’s secret weapon, providing a constant stream of up-to-the-minute data to inform investment decisions and keep portfolios healthy.

Stock Market Monitoring Made Easy

Picture this: you’re an investor who needs to keep tabs on a wide array of stocks, currencies, and commodities. Custom web crawlers can act like your personal financial analyst, working around the clock to track market movements, monitor stock prices, and alert you to significant events that could affect your investments. They crawl through financial news, stock market feeds, and investment blogs, ensuring you never miss a beat.

For example, if there’s sudden movement in the tech stock arena due to a major product launch or a regulatory setback, your custom crawler can deliver that news straight to your inbox, allowing you to make timely trades before the market reacts.

Aggregating Financial News

In the financial world, news can change the game in a heartbeat. A custom web crawler can sift through the vast ocean of financial news outlets, blogs, and press releases, filtering out the noise and bringing you the news that matters. If you’re focused on renewable energy investments, your crawler can be fine-tuned to fetch news about advancements in solar technology or legislative changes impacting the industry.

Risk Assessment with Real-Time Data

Risk management is a critical part of investment, and custom web crawlers can greatly enhance this aspect. By continuously analyzing market data, they can help identify potential risks before they become problems. This could be anything from a subtle shift in consumer sentiment towards a company to early signs of volatility in a foreign exchange market.

Custom Insights for Informed Decisions

Whether you’re a day trader or managing a hefty portfolio for clients, having a bespoke set of data can be incredibly empowering. Custom web crawlers can be designed to follow the specific stocks, sectors, or economic indicators you’re most interested in, delivering tailored insights that can guide your investment strategy. This personalized feed of information means you’re always informed and ready to act on the latest market developments.

Compliance and Regulatory Updates

With the ever-changing landscape of financial regulations, staying compliant is crucial. Custom web crawlers can keep an eye on regulatory bodies and legal updates, ensuring that your investment strategies adhere to the latest rules and guidelines. For instance, if new regulations are announced that affect the cryptocurrency market, your crawler can immediately bring this to your attention, allowing for swift adjustments to your investment approach.

In the dynamic realm of finance and investment, custom web crawlers are indispensable tools that offer investors a competitive edge. By providing timely and relevant data, these powerful programs enable smart decision-making, risk reduction, and ultimately, the pursuit of greater returns. As we’ve seen across industries, the ability to quickly process and act on specialized information is key, and in finance, it’s what separates the best from the rest.

Travel and Hospitality: Navigating Success with Web Crawlers

Colorful illustration of a tropical resort. Hotels, resorts, and other members of the hospitality industry can benefit from custom web crawler development.

The travel and hospitality industry is a vast tapestry of hotels, flights, attractions, and experiences, all interconnected through the vast web of the internet. Custom web crawlers serve as the navigators of this complex network, helping businesses stay informed and strategically aligned with consumer needs and industry trends.

Mapping Out Competitive Landscapes

In the world of travel, knowledge is not just power—it’s profit. A custom web crawler can traverse through countless travel sites, hotel booking platforms, and airline ticketing systems to compile comparative data on pricing, availability, and consumer preferences. For instance, a boutique hotel chain can use a crawler to monitor competitor pricing for similar room types and amenities, ensuring they offer the best value to their guests.

Personalization: The Heart of Travel

Today’s travelers expect experiences tailored to their desires. Custom web crawlers can help businesses understand these desires by analyzing reviews, social media posts, and online discussions. This data can reveal what travelers are looking for in a destination or accommodation, from free Wi-Fi and breakfast to eco-friendly practices and pet-friendly policies.

Trend Analysis for Seasonal Success

Seasonality can make or break businesses in the travel industry. Custom web crawlers are the crystal balls of this sector, predicting trends by gathering data on booking patterns, search engine queries, and event calendars. This allows companies to anticipate demand surges and downturns, helping them manage resources, staff, and marketing efforts accordingly.

For example, if a web crawler detects an increasing number of searches for “winter escapes” in tropical locations, travel agencies can respond by creating targeted marketing campaigns for beach holidays during the colder months.

Enhancing Guest Experiences

In hospitality, the guest experience is the cornerstone of success. Custom web crawlers can provide insights into guest needs by monitoring review sites and feedback platforms. They can identify what guests loved and what they didn’t, enabling businesses to make improvements that matter. If travelers are consistently mentioning the excellence of a hotel’s spa services, this could be highlighted in promotional material to attract more wellness-focused guests.

Real-Time Demand Adjustment

Flights, hotel rooms, and travel packages are perishable commodities; once a night passes or a flight takes off, the opportunity to sell at that moment is gone. Custom web crawlers help businesses adjust to real-time demand by analyzing current booking levels and market conditions, facilitating dynamic pricing and inventory management. Airlines, for example, can adjust seat pricing in real-time to ensure maximum occupancy based on the demand trends identified by web crawlers.

Regulatory Compliance and Safety Standards

Travel and hospitality are heavily regulated industries with strict safety standards. Custom web crawlers keep businesses up-to-date with regulatory changes, health advisories, and safety warnings. This is particularly crucial in times of crisis or when navigating the complexities of international travel restrictions.

In summary, custom web crawlers offer travel and hospitality businesses a way to stay agile and responsive in a competitive global market. By leveraging the power of targeted data, businesses can enhance their offerings, tailor guest experiences, and optimize operations for greater efficiency and profitability. The industry is a journey, and custom web crawlers are the compass guiding the way to success.

Media and Entertainment: Spotlight on Web Crawlers

Colorful illustration of a movie theater. The entertainment industry can benefit from custom web crawler development.

In the dazzling world of media and entertainment, staying relevant and captivating is key to success. Custom web crawlers light up the stage for producers, marketers, and content creators, gathering the insights needed to capture audiences and keep them engaged.

Understanding Audience Preferences

The audience is the critic, the fan, and the driving force behind the success of media and entertainment. Custom web crawlers can analyze social media buzz, ratings, reviews, and viewing patterns to discern what content is resonating with viewers. For example, if a crawler finds that superhero series are trending on various streaming platforms, a production company might decide to fast-track its own superhero project.

Tracking Box Office and Streaming Success

Box office numbers and streaming data are critical for gauging the success of films and shows. Custom web crawlers can pull from various sources to provide real-time insights into what’s hot and what’s not. They can monitor ticket sales, streaming viewership numbers, and even piracy trends to help stakeholders understand the performance of their offerings.

Marketing Magic with Targeted Promotions

Promoting a new movie or a music album requires precision and personalization. Web crawlers can scour the web for demographic data and engagement metrics to help tailor marketing campaigns to the right audiences. For instance, if a crawler identifies a fandom community dedicated to science fiction, a studio can target that group with specialized ads for their upcoming sci-fi thriller.

Sentiment Analysis for Star-Studded Success

The stars of the screen and the stage are the jewels of the industry, and public sentiment towards them can make a huge impact. Custom web crawlers can keep tabs on how different personalities are perceived on social media, in the news, and by critics. This can inform casting decisions, marketing strategies, and even damage control efforts.

Content Strategy Shaped by Data

In an era where content is king, knowing what type of content to produce is crucial. Custom web crawlers help media companies identify emerging trends and genres by analyzing what people are searching for, discussing online, and engaging with the most. This could mean noticing an uptick in nostalgia-driven content or a growing interest in documentaries about space exploration, guiding content creators to fill these niches.

Rights Monitoring and Intellectual Property Protection

Web crawlers are also key players in the battle against piracy and in the protection of intellectual property. They can be set to search for unauthorized uploads and streams, alerting rights holders to potential infringements. This helps media companies protect their assets and maintain the value of their intellectual property.

In the constantly evolving landscape of media and entertainment, staying ahead of the curve is everything. Custom web crawlers are the scouts in the field, providing the intelligence that empowers creators, marketers, and producers to make decisions that captivate and enchant audiences worldwide. As they say in showbiz, “The show must go on,” and with web crawlers in their toolkit, media professionals can ensure it does—successfully.

Embracing the Future: Web Crawlers Leading the Way

As we’ve journeyed through the different landscapes where custom web crawlers leave their mark, it’s clear that these tools are not just conveniences but necessities for staying competitive and informed. From the bustling stock markets to the sparkling lights of media, web crawlers are the silent partners in success.

The Unseen Catalysts of Innovation

Web crawlers work tirelessly, sifting through data and bringing to light the patterns, preferences, and possibilities that drive industries forward. They’re the digital alchemists turning raw data into the gold of insight. For developers and businesses alike, understanding and utilizing custom web crawlers can be a game-changer, propelling strategies and decision-making into new realms of effectiveness.

Customization is Key

The beauty of custom web crawlers lies in their versatility and adaptability. Whether it’s tracking consumer behavior for the next advertising breakthrough or monitoring global news for financial insights, these tools can be fine-tuned to meet the unique needs of any industry.

Building a Data-Driven Culture

Incorporating web crawlers into the fabric of business operations encourages a data-driven culture. This means decisions are made based on analysis and evidence, reducing the risks associated with guesswork and assumptions. It empowers teams across the board—from marketing to management—to act with confidence and clarity.

Preparing for a Dynamic Future

The landscape of business and technology is ever-evolving, and web crawlers will undoubtedly continue to play a pivotal role in this evolution. They are the scouts in the wilderness of the internet, finding paths through the dense forest of information. As industries grow and change, web crawlers will adapt, offering newer, deeper insights into the changing tides of consumer behavior, market dynamics, and global trends.


In an era where information is plentiful yet clarity is scarce, custom web crawlers stand out as essential tools for businesses looking to navigate the complexities of their industries. By harnessing the power of these digital explorers, organizations can uncover the insights needed to innovate, compete, and thrive in their respective fields. As we look to the future, one thing is certain: web crawlers will be at the forefront, illuminating the way forward with data-driven guidance.

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    David Selden-Treiman, Director of Operations at Potent Pages.

    David Selden-Treiman is Director of Operations and a project manager at Potent Pages. He specializes in custom web crawler development, website optimization, server management, web application development, and custom programming. Working at Potent Pages since 2012 and programming since 2003, David has extensive expertise solving problems using programming for dozens of clients. He also has extensive experience managing and optimizing servers, managing dozens of servers for both Potent Pages and other clients.


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    Web Crawlers

    Data Collection

    There is a lot of data you can collect with a web crawler. Often, xpaths will be the easiest way to identify that info. However, you may also need to deal with AJAX-based data.

    Web Crawler Industries

    There are a lot of uses of web crawlers across industries. Industries benefiting from web crawlers include:

    Legality of Web Crawlers

    Web crawlers are generally legal if used properly and respectfully.


    Deciding whether to build in-house or finding a contractor will depend on your skillset and requirements. If you do decide to hire, there are a number of considerations you'll want to take into account.

    It's important to understand the lifecycle of a web crawler development project whomever you decide to hire.

    Building Your Own

    If you're looking to build your own web crawler, we have the best tutorials for your preferred programming language: Java, Node, PHP, and Python. We also track tutorials for Apache Nutch, Cheerio, and Scrapy.

    Hedge Funds & Custom Data

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    Developing and testing hypotheses is essential for hedge funds. Custom data can be one of the best tools to do this.

    There are many types of custom data for hedge funds, as well as many ways to get it.


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    Leading Indicators

    Developing leading indicators is essential for predicting movements in the equities markets. Custom data is a great way to help do this.

    Web Crawler Pricing

    How Much Does a Web Crawler Cost?

    A web crawler costs anywhere from:

    • nothing for open source crawlers,
    • $30-$500+ for commercial solutions, or
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    Factors Affecting Web Crawler Project Costs

    There are many factors that affect the price of a web crawler. While the pricing models have changed with the technologies available, ensuring value for money with your web crawler is essential to a successful project.

    When planning a web crawler project, make sure that you avoid common misconceptions about web crawler pricing.

    Web Crawler Expenses

    There are many factors that affect the expenses of web crawlers. In addition to some of the hidden web crawler expenses, it's important to know the fundamentals of web crawlers to get the best success on your web crawler development.

    If you're looking to hire a web crawler developer, the hourly rates range from:

    • entry-level developers charging $20-40/hr,
    • mid-level developers with some experience at $60-85/hr,
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    GPT & Web Crawlers

    GPTs like GPT4 are an excellent addition to web crawlers. GPT4 is more capable than GPT3.5, but not as cost effective especially in a large-scale web crawling context.

    There are a number of ways to use GPT3.5 & GPT 4 in web crawlers, but the most common use for us is data analysis. GPTs can also help address some of the issues with large-scale web crawling.

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