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Director of Operations Project Manager Full-Stack Developer

David Selden-Treiman

I coordinate operations and manage projects at Potent Pages. I started programming in 2003 and I’ve been building web crawlers, web applications, business websites, and custom software ever since, plus managing dozens of servers and high-availability hosting environments.


What I do

I build reliable software systems for teams that depend on accuracy, speed, and operational clarity. That typically means crawlers, data tooling, custom web apps, and the infrastructure that keeps it all running.

Web crawlers & data acquisition

Custom crawlers to collect structured data, monitor changes, track search results, and capture high-volume information streams cleanly and repeatably.

Structured extraction Change tracking Data QA

Web applications & automation

Internal tools, customer portals, dashboards, and automation workflows that reduce manual work and keep teams aligned.

Custom portals APIs Workflow automation

Infrastructure & performance

Ubuntu server management, high-availability setups, caching layers, and performance tuning for systems that can’t afford downtime.

HA clusters Nginx caching WordPress optimization

Project leadership

Translating goals into execution: scoping, timelines, communication loops, and careful tradeoffs that keep projects on track.

Scope clarity Iteration Operational follow-through

Data packaging & delivery

Converting messy information into usable outputs: Excel exports, email delivery, dashboards, and clean interfaces people can actually use.

Excel automation ETL hygiene Reporting

AI integration for text workflows

Integrating LLMs into internal programs for large-scale text analysis and content generation, especially when paired with crawler output.

Text analysis Automation Practical AI tooling

Experience & approach

A quick view of the roles and the operating principles that shape how I build and lead.

Director of Operations & Project Manager
2012 – Present
  • Lead projects and coordinate operations across web apps, crawlers, and small-business websites.
  • Build and maintain crawlers for large datasets, monitoring, and ongoing optimization workflows.
  • Manage server environments including high-availability configurations and caching layers.
  • Integrate LLM tooling into custom programs for scalable text analysis and generation.
Technical Manager & Programmer
2012 – Present
  • Develop and maintain a directory platform for organizations that provide or accept durable medical equipment.
  • Maintain a data-entry web application to keep listings accurate and up-to-date.
  • Support paid search campaigns and technical operations.
Research Assistant
2012 – 2013
Western Michigan University
  • Supported faculty research with statistical analysis, graphing, data entry, and literature review.

How I think about building

Reliability is a product feature. Good systems reduce confusion, make outcomes repeatable, and scale without needing heroics. I aim for stable architecture, clear interfaces, and disciplined iteration.

Clarity before complexity Measure, then optimize Build for maintainability Automate the boring parts Operational ownership

If your team depends on accuracy and speed, the “last 10%” matters. That’s where careful engineering, testing, and monitoring pay off.


What clients notice

Fast diagnosis, practical solutions, and delivery that keeps improving over time.

Working with David and Potent Pages has been phenomenal. When problems arise, David is quick to partner in finding and implementing an appropriate solution.
Lead Business Analyst, Ready Logistics / COX Automotive
He has always been very responsive, with incredible turnaround times. He has always been able to diagnose issues quickly and create solutions for us.
Publisher, Disaster Resource GUIDE / Continuity eGUIDE
David is a great problem solver, comes up with creative solutions and is very responsive. We cannot name a single project that David was unable to complete for us.
Financial Analyst, Investment Firm

Have a project that needs stable execution?

If you need crawlers, automation, custom web applications, or infrastructure work that stays reliable over time, send a note with your goal and constraints. I’ll respond with next steps.

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